The name "JUVAA" comes from a bastardization of the Swahili "ju yaa", which means "against."  As our company is seeking to turn the marketing world on its ear, this seemed a very appropriate name.

Our goal at JUVAA is to build a group of people who are willing to loan out their vehicles and/or shirts to companies seeking ad space. In return for fair compensation from these companies, the person would agree to either wear the company’s t-shirts for a set number of days per week and/or place advertising on their vehicles for the company. The vehicle advertising would range from nothing more than the company’s website across the top of the front and back windows, to full-body, Nascar-style advertising, with compensation varying accordingly.

Before approaching potential advertisers, JUVAA must build a solid database of people willing to carry advertising. To sign up, you need to provide nothing more than your full name, the school you attend (if you are a college student), your city, a working e-mail address, and a working phone number.  It would also be helpful to know if there were any types of businesses (i.e. gambling) that you would not be interested in carrying advertising for. Obviously, no one under 21 would be asked to carry advertising for either gambling or alcohol.  It is the policy of Juvaa not to place advertisements for strip clubs and other similar businesses.

After the database is sufficiently large (around 1,000 subscribers), JUVAA will begin contacting businesses, both local and national, connecting you with advertisers willing to pay you to do nothing more than go about your daily routine, drive around in your car, and do nothing more than you would normally do in a day.